SEM Updates on SEO & PPC from Google and Bing in 2015

Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc.  ) .

SEM consists of two major types of marketing:

• Pay Per Click (PPC) or Paid Search Advertising
• Search Engine Optimization (SEO)

Pay Per Click (PPC) or Paid Search Advertising:

In paid search, an advertiser has to pay for clicks based on their bid prices on search engines for a particular keyword. The most common and widely accepted paid search engine services include Google Adwords, Yahoo Search Marketing and Bing Ads.

Search Engine Optimization (SEO):

Search engine optimization  get you more traffic from the organic, free, or natural listings on search engines including Google, Yahoo and Bing. A search engine considers several factors on-page and off-page about your website including your content such as videos, images, or local listings to establish your ranking by its algorithm. SEO process involves several off-page and on-page techniques to help search engines find and rank your site higher organically  in response to a search from user.

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Source: lsnyder.wordpress.com

SEM updates on SEO & PPC for 2015 from Google & Bing :

Bing Ads Unifies Internet Traffic:

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both Bing and Yahoo! search engines. As of the fourth quarter 2013, Bing Ads has 15.6% market share in the United States. One of the major developments of not getting much attention is the Bing Ads which saw major changes to its search campaign setup which now compares quite favorably with Google’s Enhanced Campaigns. Since last quarter of 2014, Bing started bundling tablet targeting with desktop, and this year Bing bundle mobile targeting with desktop, laptop and tablets. This means Bing has started to target all internet traffic to a website without demarcation of devices. This forces marketers to manage their campaigns and budgets across all devices.

Auction Insights added to Google Shopping Campaigns:

Google Shopping Campaigns, formerly known as Google Product Listing Ads (PLA) knows makes it easy for you to connect with online consumers and promote your products online. Google shopping campaign streamlines how you control and bid on your products, report on your performance, and find ways to increase your Google traffic.  Last year, Google announced merging of Google Auction Insights to Shopping campaigns. It is important for marketers to consider these updates from Google while planning and launching new campaigns. The additional metrics like Impression Share, Overlap Rate and Outranking Share can give you information which can be leveraged for a smarter campaign and optimized results. Through these additional metrics, marketers can have greater insight into how they rank compared to their competitors and as a result they optimize their campaigns in a better way.

Google AdWords Bid strategy:

Google AdWords is Google’s advertising network in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results and across the Google Display Network, YouTube, apps, major websites globally and more. The Google Display Network (GDN) alone reaches 80% of Internet users in the United States. Google has introduced a new AdWords bidding feature along with a host of updates in Google Shopping. This allows advertisers to optimize their campaigns to bid for their ads to come above their targeted competitors. If used in conjunction with a clever strategy of bidding for very specific keywords, even small businesses can steal customers from big corporations with huge budgets from PPC campaigns.

Google Store Visits Metric:

Google has recently announced Store Visit Insights designed to help retail and ecommerce companies measure the impact of their paid search campaigns. This metric measures how SEM is affecting in-store purchases, so marketers can learn the impact of their online efforts – whether that conversion is online or offline.

These SEM updates will change the Paid Search landscape but it is very important to have the basic foundation before starting new online marketing campaigns.

Google Mobile Friendly SEO Update : 

In order to get highest rank in Google search results and ahead of your competition, it is important to stay up to date with Google updates. The latest big update from Google starting April 21, 2015 is the mobile-friendliness as a ranking signal for SEO. The exact quote of Google’s new update announcement is, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.””. Google also mentioned “users will find it easier to get relevant, high quality search results that are optimized for their devices.”  For more info, please check out our latest blog on Google Mobile Friendly Algorithm update guide.

Google’s Mobile Friendly SEO Search Algorithm Update Guide

Google has developed a lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. The latest big change from Google is the mobile-friendliness as a ranking signal for SEO (there are almost 200 signals). Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.””. Google also mentioned “users will find it easier to get relevant, high quality search results that are optimized for their devices.”  Moreover Google said, “Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search”. How does one prepare for this major Google SEO update ? First, ensure your website is mobile friendly.

What is a mobile-friendly website ? It is a website that is easily rendered in a manner that is easily readable on mobile devices, such as smartphones, iPhones, iPads and tablets. Your website must be designed in such a way that it must be easy to navigate and all the features must be easy to access and readable. Mobile internet users are growing much faster compared to desktop/laptop users. In the United States, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Google developers recommend that websites must be responsive as it will increase the duration that users spend on the site and improve SEO.

Google indicates that mobile friendliness will:

• Be used as a ranking signal,
• Have significant impact on search results,
• Will impact all sites worldwide in all languages.
• If the desktop and mobile version of a site are treated as separate entities (www. and m.), both desktop and mobile URLs can be shown in desktop search results, and their ranking may be lower than if Google understood their relationship to each other.

While Google prefers a fully adaptive or responsive site under one URL, they offer the following alternative when two URLs are used to deliver a mobile friendly site. (https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls)

Making sure your site is in compliance with Google’s preference, or that the annotation is correct, is crucial in maintaining ranking. Contact us to get help now at 619-567-9322 or contact us here.  

Preparing for the Google Mobile Friendliness Update : Mobile Version or Responsive Design

To get started with, you can use Google’s mobile friendly testing tool and mobile usability reports. You can also go through Google’s mobile friendly guidelines and SEO tips which are mentioned below:

Google may have declared the update early; however it hasn’t precisely been approaching with points of interest. Webmaster trends analyst Gary Illyes did offer a couple of subtle elements in his latest Q&A.

Most Importantly:

• Googlebot must be permitted to crawl CSS & JavaScript to pass the “mobile friendly” test.
• Responsive Design does not have a ranking advantage.
• Tablets won’t be influenced by this update
• Mobile friendliness is determined at the page level – not sitewide
• Google is presently working on a committed mobile indexing

Using a Mobile Version :

Pros

• Cost – Lower cost upfront based on a module/template that can be customized easily
• Time – Faster to develop/design
• Page Speed – Mobile sites load fast since they have less features and are light on graphics

Cons

• Maintaining multiple websites – mobile version and desktop version
• SEO for multiple websites can be more cost/time consuming
• Branding and Marketing for multiple sites will require more cost/time
• User experience  – May not deliver the best user experience for all mobile devices – a tablet/Ipad user vs a smartphone/Iphone user

Responsive Web Design  : (Recommended)

Pros

• One User experience – Deliver the best user experience for all types of devices Tablet, desktop, Smartphones
• One website leads to easier branding, marketing, maintenance
• One SEO Campaign – one website SEO campaign will save you a lot of cost/time

Cons

• Higher cost upfront to design, develop all the features of your website with responsive web design
• Speed optimization will require extra effort to ensure graphics load fast
• Requires technical staff and is more complex

Preparing for Future Google Mobile Friendly SEO Updates:

Once your website passes the Google Mobile-Friendly test, what’s next ?  Regardless of the fact that your site measures up today, there’s no guarantee that it will be in compliance with future Google SEO algorithm updates. Staying on top of mobile search trends is important. Mobile web designs may not be completely perfect with future devices or browsers. Responsive sites will undoubtedly have the capacity to work with more mobile/tablet devices and desktop/laptop browsers after the initial one time investment.

Solution: Other Considerations to Get Ready for Google’s Mobile Friendly Search Update:

Here are the 3 suggestions to start reviewing and optimizing your mobile web search presence. While following these steps, you will give the best user experience to your mobile users:

1. Recognize & Improve Your Mobile Web Optimization Status:

Regardless of the fact that you have a Mobile friendly site, its vital to go deeper by doing a Mobile search engine optimization review so Google can accurately recognize and serve your mobile content. Begin by approving your site with Google’s Mobile Friendly test tool, verifying the site assets, for example, pictures, CSS, JS are additionally crawlable.

For comparative experiences, you can likewise see the Google Webmaster Tools mobile usability report, which will alarm you to different Mobile usability issues, for example, the utilization of Flash, despicably measured content, and touch components that are excessively near one another.

Check Google Webmaster Tools’ Crawl Errors report and select the “smartphone” tab to distinguish if Google’s smartphone crawler has found any issues while crawling your website. For instance:

• How did the Googlebot smartphone crawler find these errors?
• Are you blocking important areas of your sites that should be crawled and indexed instead?
• Are your pages not being found, returning soft-404s or 404s?
• From which pages and XML sitemaps are they being linked or referred?

Identify the sources of these crawling issues, making a point to unblock or block as required and abstain from linking or referring to non-existing pages. Use the fetch as Google feature in Webmaster Tools and select the “Mobile Smartphone” option to see how Google’s smartphone crawler observes most important web pages. Ask yourself:

• Is it getting to one side form, or would it say it is being diverted to a non-relevant page?
• Is the content on website accessible?
• Are the important & relevant SEO elements, for example, the title and Meta tags of every webpage, being found?
• Are the site pages set up accurately (http status, counting the applicable annotations, user agent recognition and so on.) in view of your selected mobile website configuration?

Carry out this web analysis on a site-wide by using crawling tools like DeepCrawl or Screaming Frog, which lets you to choose the smartphone Googlebot as your user agent.

Site Speed is an alternate vital optimization consideration, as this is a ranking factor for both mobile and desktop websites. Utilize Google’s PageSpeed Insights tool to check for page speed issues on your mobile website.

You can likewise utilize the Speed Suggestions report in Google Analytics (under Behavior > Site Speed) with a mobile propelled portion to distinguish any speed issues on the pages with the great number of mobiles online visits and organize page speed optimization for these pages.

Image Credits: searchengineland.com

2. Review Your Mobile Traffic Behavior and Web Search Visibility:

Distinguish the top queries and pages in Mobile search with the “Mobile” filter of the Search Queries report with Google Webmaster Tools.

At the point when seeing this report, attempt to focus on the following points:

• Are your mobile users looking for the same data in the same path as your desktop clients?
• Which queries have a high click-through rate(CTR) in-spite of not being in the first positions?
• Which ones have a low CTR in-spite of ranking admirably?
• Which search queries and pages are trending on the top in rankings and traffic? Which are moving downwards?
• Are the top queries and pages in Mobile same as those in desktop, or they they are diverse?

Further your comprehension of Mobile search visibility and user behavior by checking your Mobile traffic in Google Analytics with a mobile organic advanced segment.

Analyze this report to find:

• What are the top pages from the conversions perspective or Mobile organic traffic?
• What are those with lower conversion rate and a higher than normal bounce rate?

Utilize Google Analytics Mobile report (under Audience) to recognize the top Mobile phones used by your users. At that point, check how the pages with the highest Mobile site visits — and those that you had beforehand related to the most Mobile indexed visibility – are seen from your users most well known Mobile phones by copying them with Chrome’s Developers Tools Device Mode.

Do likewise by searching for the top queries providing you mobile search results visibility to see how your pages are shown in mobile search results, as well as to discover which are your top mobile search competitors?

Image Credits: searchengineland.com

3. Establish Your Mobile Web Search Competitiveness & Monitor Your Performance

Utilize tools like SearchMetrics, SimilarWeb SEMrush, or Sistrix to find the keywords for which your mobile search competitors are ranking, and utilize this data to distinguish more potential keywords to target.

(SimilarWeb furthermore provides a “Mobile Web Traffic” report that you can utilize to confirm the level and trend of mobile visits to your competitors’ site vs. your own.)

When you’ve compile a list of keywords your competitors are ranking for then  you can consolidate them with the keywords from your top mobile search queries report in Google Webmaster Tools to create a master list of keywords.

Later on, divide these keywords into categories and perform keyword research with the Google Keyword Planner. Besides proposing potential new mobile keywords, the Keyword Planner permits you to view “Mobile Trends” and see a “Breakdown by Device,” which will provide for you a thought of Mobile search volume and trends over time. This information will permit you to organize the keywords with the most astounding potential. Once you are aware of what keywords to focus on, it’s time to start monitoring and tracking your progress.

Using a ranking tool that supports mobile rank tracking (such as SEMrush position tracking feature or Advanced Web Ranking), keep track of where you and your competitors stand with the valuable keywords you’ve identified — those that are already bringing the highest mobile search visibility along those with the highest potential with a rank tracking tool that supports mobile rankings.

Image Credits: searchengineland.com

Another recommendation is to setup custom alerts in Google Analytics to automatically notify you of ranking  changes of your organic traffic via mobiles phones.

Another recent important update from Google is the ability to index Mobile app content through an application programming interface (API) called the Google Mobile App Indexing API. Google’s Mobile App Indexing API lives up to expectations distinctively in that designers tell Google of where content lives inside their application and what URL that content associates to on their site. Google then has the alternative of sending visitors to view the content on a Web page or inside the application.

Google’s Mobile App Indexing API is all the more about helping users explore to content it thinks about profound inside an application, rather than Google utilizing the API to find and dissect new content it didn’t know existed. As such, Google is going to have a truly hard time making sense of whether your application’s content ought to outrank a competitor’s Web page, however if Google realizes that the content on your website outranks a competitor’s, its glad to direct a user to peruse the content on your app rather than your own website, in light of the fact that it’s a superior experience.

Google’s App Indexing API may change the discussion of what genuine app SEO is and how it will develop. Rather than simply optimizing the title and description of an application’s listing in the Mobile app store, now we can really discuss enhancing the content inside the application itself. It will be as though a big SEO reset button has been pushed, as Google starts breaking down application main ranking factors. There will be new strategies, metrics, tools and reports. From multiple points of view, its the start of another era of SEO.

The Bottom Line:

Make your website user-friendly/Mobile friendly, updated with fresh content, relevant and useful to your target audience to achieve your best  ranking in Google organic search results.

Making sure your site is in compliance with Google’s preference, or that the annotation is correct, is crucial in maintaining ranking. Contact us to get help now at 619-567-9322 or contact us here.  

A Perfect Mix of Marketing & Technology

A Perfect Mix of Marketing & Technology

•     Boost Your Online Presence
•     More Visibility on Search Engines
•     Acquire New Customers
•     Convert Visitors into Sales

Result Oriented Strategies to Boost Your Sales,Improve Web Presence & Acquire New Customers.

Why choose us.

PROS is an Internet solutions company with over 15 years of experience in successfully delivering open source and standard web technologies projects from Brazil to Ukraine in web platforms such as ASP, .NET, php, Joomla, Drupal, WordPress, MySQL, LAMP, Apple ios, Android, Blackberry, Oracle, Microsoft, Java J2EE and many more.

Contact us now on 619.567.9322

Our Internet marketing technology solutions include Web Design & Development, PPC, Social Media Marketing, Affiliate Marketing, Ecommerce, M-Commerce, Mobile App Development, Reputation Management, Media Buying, Email Marketing, SEO & Content Marketing.

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Internet of Things and its Applications

The Internet of Things (IoT) is the next evolution of the internet which will enable physical world objects like appliances, smartphones, cars and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with humans. IoT offers advanced connectivity of smart devices, systems and services far better than before. It covers a diverse range of domains, protocols and applications. The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution.

According to Gartner, “there will be nearly 26 billion devices on the Internet of Things by 2020. ABI Research estimates that more than 30 billion devices will be connected wireless to the Internet of Things (Internet of Everything) by 2020. As per a recent survey and study done by Pew Research Internet Project, a large majority of the technology experts and engaged Internet users who responded, 83% agreed with the notion that the Internet of Things and its application, embedded and wearable computing (and the corresponding dynamic systems will have widespread and beneficial effects by 2025. So it is believed that the IoT will comprise of huge number of devices interconnected to the Internet.

It is predicted that the Internet of Things will connect 28 billion “things” to the internet by 2020 which includes wearable devices like smart watches, fitness trackers to automobiles, home appliances, industrial equipment and more. ‘Things’ here refers to an extensive range of devices like smart meters that show energy consumption, robots that automate factory floor operations, heart monitoring implants, smartphone IOS/Android, automobiles with built-in sensors, smart washer/dryers, smart transportation systems that adapt to traffic conditions, biochip transponders on farm animals, or field operation devices that helps fire-fighters in search and rescue operations.

The Internet of Things has shown rapid growth as of 2014 due to emergence of multiple technologies, ranging from embedded systems to micro-electromechanical systems (MEMS), and wireless communication to the Internet. In detail, we can say traditional fields of embedded systems, wireless sensor networks; automation (including home and building automation), control systems and many more have significant role to enable the Internet of Things (IoT) at a greater pace.

Applications of Internet of Things (IoT):

Internet of Things has vast uses almost in every field. Here are some of the most important areas where IoT has enormous uses:

1)      Industrial Applications: The networking machinery, sensors and technology control systems make IoT a very important component of large and small industries. IoT boosts productivity and takes control of manufacturing and processing and enables real time response to product demands.

2)          Infrastructure Management: In infrastructure management,monitoring and controlling operations of rural and urban developments like construction of railway tracks, bridges, on- and offshore- wind-farms is a crucial application of the IoT. IoT enhances coordination between service providers and users, thereby saves time and reduces cost as a whole. It also monitors overall development which can reduce risk factors like collapse or accidents.

3)      Environmental Monitoring: IoT usually uses sensors while dealing with environment. It helps to monitor water pollutions, air pollutions and soil erosions. IoT can also be used by emergency environmental services or meteorological departments to give more early warnings earthquakes, volcanic eruptions or tsunami and even weather forecast.

4)       Medical and Healthcare Systems: IoT is widely used in medical emergency services from health monitoring devices like digital heart rate monitors,  sphygmomanometer (blood pressure monitoring device) to more advanced implant devices like pacemaker and more.

5)      Transport Systems: IoT can make our transportation system much better by controlling and monitoring overall infrastructure which includes communication, control and road safety. The installation of IoT enables smart parking, smart traffic control, fleet management, and digital toll collection and safety measures.

6)      Building and Home Automation: Whether it is public, industrial or residential building, IoT can be used to control and monitor mechanical, electrical and electronic systems there, It can control overall lighting, heating, ventilation, air conditioning, security & safety, communication and much more. All home appliances, home security systems, thermostats will become “intelligent”. For example, a fridge will be able to tell the homeowner what to get from the grocery store via message to their smartphone.

Source http://www.internetsearchinc.com

Guide to Maximizing Ecommerce & Mcommerce Sales, Revenues and Performance on all Fronts in 2015

E commerce sales are increasing every year as Business-To-Consumer (B2C) numbers tell the tale of how this growing yet highly competitive market is trying to provide great deals to customers and still stay profitable. To fuel more revenue and attract more customers here are the best strategies for you. The mega guide to maximizing e Commerce sales, revenues and performance on all fronts is right here:

1) Mobile eCommerce  (Mcommerce) 

We cannot stress more on this fact as the number for mobile users are rising every day. It is expected that mobile ecommerce will hit the billion dollar mark in 2015. For marketers and ecommerce businesses it is very important to target the smart phone users as soon as possible. Currently mobile ecommerce accounts for only one-tenth of the total ecommerce purchases. For improving your sales make sure you provide crisp and vivid product descriptions along with videos and reviews on your platform. The engagement before the purchase makes an impact and potential customers really like this to be hassle free. For example, Amazon’s one-click ordering is really quick and saves the customer’s time. Also, to optimize user experience on tablets and mobiles, make sure your website is responsive.

2) Planned and Organized Search Engine Optimization (SEO)

More products means more and more pages on your website. Indexing is a big issue you have to take care of to maximize your sales and get potential customers to like you. Investing time in the SEO process and organizing it for the entire site is key. You need a plan to implement this and plan out your SEO goals in analytics as well. For products make sure you have very unique and high quality descriptions and keywords research is done really well. Add reviews and ratings so that customers can see for themselves that you are a trusted ecommerce website.

3) Increasing Page Speed

converting visitors to customers is the main sign of growth for your business. Analyze and optimize your website with PageSpeed tools to implement best web performance practices. This may lead to higher visitor engagement, retention, and conversions. People leave if your page does not load properly and if your site lags proper optimization. Tips for increasing page speed are optimizing product images, remove all dead coding, minimizing requests to the server and removing duplicate scripts.

4) Conversion Analysis

Analyzing customer behavior on the basis of the kind of targeting campaign you are running gives you exact information about what works and what not. Pay Per Click (PPC) campaigns are used to target and see if the investment is worth it or not. Heatmaps are really useful to identify CTA buttons as well as images on your ecommerce site. Security and safety information must be added for customer validation.

5) Shopping Cart Abandonment

There is a fine line between customers making a confirmed purchase or leaving the site at the last payment step. The shopping behavior is thus analyzed on basis of data you collect as to what percentage of customers leave stacked carts on your site. Now you have to plan on reducing the shopping cart abandonment and you can do so by following methods like not making registration compulsory, being clear about the shipping costs, allowing social media integration and giving your customers a well informed checkout page.

6) Purchase Funnel Testing

Effective testing of your strategies is done with the help of many popular tools. These tools include Google Analytics, Crazy Egg, Olark, Hellobar, KISSmetrics etc. These are extremely useful for deep analysis for marketers and ecommerce site managers. The four important things in purchase funnel testing are awareness, interest, desire and action. Identify pain points such as missing expectations of the customers and you can listen to these over social channels as well.

7) Assigning Values to Everything

Assigning values is based only on 2 things: the industry and the visitors. For industry centric values brands and the luxury feel comes in but for customers values like category breakdown, photos and videos of the products matter a lot. Education about all this makes your customers influenced.

8) Call-to-Action (CTA) and Goal Testing

Call to action, we know how important these buttons are. There are standard CTAs for an ecommerce site and also some special CTAs added to it. While the standard CTAs govern the usual navigation but the special CTAs are really helpful in separating on ecommerce site from a competitor. Here you can gain more by asking your customers to bookmark you by adding a special CTA button for the same.

Shource http://www.internetsearchinc.com

Tips for Starting an eCommerce Business

Many small businesses and large corporates have found significant success witheCommerce, which means selling products and services online. Competition among online stores is increasing because everyone is trying to achieve maximum goals in order to sustain on web. We have identified some

basic steps for starting an eCommerce business. Here it goes:
Compatible Ecommerce Hosting plan: Like every vendor has a distinctive set of products and services, same is the case with eCommerce hosting plans. You can easily get an eCommerce domain for as low as $25 per month but you should also check whether it is compatible with your product type, design and content. Since the hosting plans are resource-intensive, it is always better to latch onto the plan that matches most of your requirements. Spending a little more will furnish you best shopping carts and features.
A Unique Website: Your website is the face of your business and customers will only buy from you when they feel comfortable flipping through the products and services offered by you. So remember one thing that your site should be easily accessible over World Wide Web, should mark reliability and carry the best architecture that make the online shopping an easy process. Besides adding the product information you can also upload related stories which will not only boost your brand image but also give your audience a reason to buy from you. Although you are one of the online shopping resources, you need to make sure that you start apart from the crowd by creating your own unique USP and a distinctive website with 100% fresh and keyword-rich optimized content can fulfill the purpose.

Search Engine Marketing (SEM): Majority of traffic almost 80% comes from search engines like Google, Bing and Yahoo. The two key methods of obtaining web traffic from search engines include organic search and paid search.
Organic search is a natural or free traffic delivered from search engines based on keywords and meta tags using search engine optimization (SEO) techniques. A search engine considers the relevancy to users and on that basis your website and other content such as videos, images, or local listings are publicized and ranked.
Paid Search involves paying for targeted keywords using pay-per-click (PPC)based on the bid prices for that particular keyword on the search engine advertising platform. The most common and widely accepted paid search marketing platforms include Google Adwords, Yahoo Search Marketing and Bing Adcenter.

Social Media: Social media is one of the fastest growing online marketing channels. For an eCommerce business, online visibility & engagementthrough social media websites including Facebook, Google+, Twitter, Pinterest, Instagram, Tumblr, StumbleUpon, Tagged, Yahoo Answers, Meetup, YouTube and other social networking site is important to get social connections with your target demographics. Millions of people across the globe use these social networking sites to share data and increase their network. Hence, the content promotion and advertising on these social sites make a direct impact on the return of investment and the search engine rankings as well.
An Interactive Shopping Cart: When you are thinking of setting-up an eCommerce portal, shopping cart is one thing that should never be compromised. Your shopping cart should be comprehensive and should display each and every detail very clearly. There are many platforms like AspDotNetStorefront, BV Commerce or NOPCommerce which help you create the shopping cart in just few steps. Other options can be Joomla or WordPress.
SSL Security Badge: Fraudulent transactions is the main concern of online buyers and adding the SSL certificate to your ecommerce website can add that extra safety to customer’s money. The SSL certificate enables the website to carry out transactions over http:// secure URL. If you are using PayPal or Google Checkout then you may not require this. In a nutshell the data transfer should be glitch-free.

Merchant Account: A merchant account is the one that acquires the credit card payments and deposits them in your specific accounts. Obviously, they charge a certain fee for this. Quickbooks and Costco are the two platforms through which you can set up a merchant account. But in case you are associated with CPA, you may require recommendations and can always get low rated-merchant account.
PCI Compliance: The Payment Card Industry Data Security Standard (PCI DSS) is globally entertained standard for the credit card payments and prevention of any theft and fraudulent transactions. This sets parameters for data control and security and directs the companies to be careful while processing the credit card holders’ personal details. Whether it is VISA or MasterCard, American Express or Discover JCB, the PCI compliance applies to all.

Google Analytics: Last but certainly not the least, you must analyze the traffic, referral stream, and customer database of your website to know whether you are on the right track or not. Google Analytics, Bing analytics and other 3rd web analyticssoftware are really helpful to monitor such activities . Moreover the statistics like number of visits, location of viewers, goals and eCommerce funnels help improve conversions, sales and average order values (AOV) for your online eCommerce site.